Innovation – the “raison d’être” in Business It is the « raison d’être » of entrepreneurs, the mantra of companies, the mandate given …
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Value Propositions through the lens of the Job To Be Done “We need to sell more stuff!!!” I remember sitting at …
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Searching for “customer centricity ” on Google generates 15.8 million results. So, it’s important, right? It is how an organization generates …